Oncologist App

Tempus’s flagship app for oncology providers delivers genomic sequencing results and order tracking for thousands of treating physicians.

My Role:
I was the lead designer on this app for 2.5 years. During that time, I conducted deep user research and stakeholder education to advocate for more dedicated resourcing, helped grow a mobile-centric product team in our oncology business, led the build of a new mobile design system, and executed on a major redesign. I also acted as a strategic leader and design mentor for our complementary web portal, which serves an overlapping user group.

Demo prototype

 

R E D E S I G N 2 0 2 1

User Background:

  • Busy physicians looking for an alternative to a slow, stationary desktop

  • Typically younger more tech-savvy Tempus promoters

  • Mostly treating providers (90%) as opposed to care team members

  • 70% also use the web portal

User Needs:

  • Log in more quickly and easily

  • Navigate a growing web of reports, orders, and patients

  • Check on the status of pending orders

  • Find specific patients based on genetic markers

  • Share reports with patients and colleagues

Tempus Goals:

  • Address active user complaints and the insights we gleaned from user research and analytics

  • Create a novel mobile design system to enable faster development and create consistency across a landscape of apps at Tempus

  • Improve app architecture (design and backend) to enable future builds

U I S P O T L I G H T

*mocks use fake patient data, not PHI

*mocks use fake patient data, not PHI

  1. Search | more obvious placement of search and filtering for easy access

  2. Dynamic patient cards | wholistic view of report statuses within recent orders for each patient

  3. Advanced filters | allow users to filter on specific report qualities, including genomic markers

  4. Order history | comprehensive order history to easily navigate through reports over time

  5. Order tracking | expanded tracking information and transparency for every order

  6. Gene details | in-depth gene details allow users to learn more about their patient’s genetic alterations

  7. Sharing | reports are printable as PDFs and sharable through a native share sheet

  8. Custom Illustrations | new visual language for promotional guides, errors, and empty states

  9. Biometric login | extended authentication timeline and reconfigured biometric flow

  10. Branding | coordinated naming conventions and branding across suite of Tempus apps

  11. Report content | restructured data architecture to enable accessible viewing of result content

S T R A T E G Y

In a perfect world, we would design with equal consideration for the existing issues our users are facing, and our own vision for how to strategically differentiate our app in the market.

Research_next build 1.png

In reality, the immediate needs of our users were so numerous that we opted to focus more on addressing those needs with tactical solutions, while still creating a foundation that would later allow us to make more extensive functional progress.

Research_next build 2.png

R E S E A R C H

 

I dedicated 2 quarters to deep user research and analytics aggregation to understand what our users cared about most, and what they really needed. This helped me prove how impactful a mobile-specific experience could be, define the user goals, and be more intentional about our business strategy.

  • Direct user interviews

  • Compilation of anecdotal feedback

  • Quantitative user analytics

  • Sales team interviews and polls

  • Continued competitive analysis

 

D E S I G N S Y S T E M

 

Designed as the first step into a company-wide brand refresh, this design system was launched in tandem with the app’s frontend redesign. I worked closely with our newly-formed mobile engineering team to create a component library that was flexible enough to help us build and design faster and more thoughtfully.

  • Clean, accessible typography

  • Basic UI elements

  • Complex dynamic components

  • Transition standards and micro-animations

  • Stripped back color scheme

 

B U I L D & R E L E A S E

 

After developing a long-term plan for Tempus apps and web products across several disease areas, I scoped back to the most impactful MVP for the mobile redesign. After many design iterations, prototypes, and technical flows, we launched with uncharacteristically unanimous support from stakeholders.

  • Technical flows to aid in authentication redesign

  • Detailed edge-case prototypes and documentation for engineering team

  • Coordination with marketing to promote the redesign and educate new users

 

O U T C O M E

The redesign launched a few months before I left Tempus, so I wasn’t there long enough to fully gauge success. That being said, we were monitoring analytics in hopes of seeing more report views, higher usage of search filters, fewer authentication flow complaints, and higher percentage of users compared to portal. In the meantime, we strategised the next few quarters of work, all made possible by the foundation created with this redesign.

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